A multimedia exhibition celebrating the 160th anniversary of Tissot during BaselWorld
This exhibition displays the brand’s memorable times in the world of watchmaking, through a multimedia experience, which stays true to the brand’s motto “innovators by tradition”. In the center is a three-dimensional revolving glass cube, representing the Tissot logo, which catches the eye of everyone that passes by. It shows a historical movie with the product firsts that Tissot’s innovative spirit gave way to featuring as its heroes.
BaselWorld is the perfect environment for Tissot to be sharing its fascinating story and premiering such an exhibition. It is the place to be for anyone in the industry whether enthusiast or professional. Tissot is therefore proud to be able to celebrate its birthday in such good company thanks to this ideal platform.
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches, as well as Official Timekeeper and Partner of MotoGPTM, FIM Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by Tradition“. www.tissot.ch
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