Exclusive Sang Bleu Pop-up Tattoo Shop

HUBLOT HOSTS SANG BLEU POP-UP TATTOO SHOP AT HUBLOT GALERIE, DESIGN DISTRICT BOUTIQUE WITH MAXIME BŬCHI DURING ART BASEL MIAMI 
Ricardo Guadalupe, CEO of Hublot, and Maxime Büchi, famed graphic designer, tattoo artist, founder of the Sang Bleu studio in London and Hublot Ambassador, launched an exclusive Sang Bleu Pop-up Tattoo Shop at the Hublot Galerie, Design District Boutique, where Maxime himself tattooed select media and friends of the brand on site! This marks one of many celebrations for Hublot during Miami Art Basel. 

The Sang Bleu pop-up was open from 3 – 6 p.m., and will be open during the same timeframe on Friday, December 2, and on Saturday, December 3. Appointments are secured by invitation only, though the pop-up is open to the public for fans of both Hublot and Sang Bleu who wish to meet Maxime and watch his team at work. Attendees were offered champagne and light bites while perusing the boutique’s limited edition offerings – many of which are available nowhere else in the United States! 

Hublot and Maxime Büchi first announced the Big Bang Sang Bleu timepiece earlier this year in celebration of the creative partnership – but now the limited edition watch is being delivered. 

The brand-new, totally redesigned 45mm Big Bang in titanium, which sees its lines beveled, features a signature Sang Bleu geometric graphic – evoking the harmonious and proportional relationships derived from Leonard de Vinci’s Vitruvian Man. The titanium bezel of the Big Bang sees its roundness shaped into a hexagon. These facets confer a three-dimensional effect upon it. The matte black dial presents a wide black satin-finish circular flange stamped with the hours. The numerals created for this piece by Maxime’s typeface-design agency SwissTypefaces SARL. As for the seconds counter, it appears discreetly on the metal sculpture that dresses the dial. Curves that contrast with the piece as a whole. As if to reinforce its mysterious spirit and give time another dimension, no hand appears on the dial. The time is displayed through the superposition of three rhodium-plated octagonal-shaped discs. The largest disc indicates the hours, while the small one marks the minutes. To make it easier to tell the time, one of the tips of the hours and minutes octagons is in white Superluminova. As for the seconds, these tick by in the center on a black disc stamped with the H of Hublot and the stylized hourglass of Sang Bleu. The unique strap is hot stamped in a gradient from black to gray on calfskin stitched to rubber and connected by Hublot’s patented one-click interchangeable strap system. 
The watch was released in a limited run of 200 units, and is available for purchase at the Hublot Galerie, Design District Boutique in Miami. 

Ricardo Guadalupe, CEO of Hublot, commented, “Maxime is a creative force and a true artist. This collaboration represents a perfect marriage of the technical design and watchmaking expertise of Hublot with the artistic vision of one of the field’s greatest talents. The result is a timepiece for collectors of exceptional watches and art alike.” 

Maxime Büchi, tattoo artist and founder, Sang Bleu, shared, “For me, the coming together of Sang Bleu and Hublot is a “match made in heaven” insofar as the two projects, in their respective domains, represent the highest level of technical and creative innovation without ever compromising the quality of their aesthetics. A feature of Sang Bleu and Hublot is the principle of “fusion”, in their manner of building bridges between materials, techniques and cultures. As a watch lover, I have always dreamed of such a collaboration, and I cannot imagine a greater opportunity to further develop my creative scope and the reach of Sang Bleu.” 

ABOUT HUBLOT 
Hublot, meaning, “A different way to progress,” say those who know this unique Swiss luxury watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream initiated and developed by Hublot’s Chairman Jean-Claude Biver with CEO Ricardo Guadalupe when they took control of the brand in 2004. These two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, Classic Fusion, and MP Masterpiece Collection represent the symbols of a constantly evolving tradition. This year marks the 10th Anniversary of ALL BLACK, a concept created by Hublot to create a watch with blackened hands, indexes, dial and date, rendering a timepiece not explicitly about telling time. 
From in-house watch complications, including award-winning minute repeaters and tourbillons, to revolutionary materials such as patented and scratch resistant Magic Gold, colored Texalium carbon fiber, and transparent sapphire cases to world class collaborations such as Ferrari, FIFA™ World Cup, and Italia Independent, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. 

ABOUT SANG BLEU 
A multidisciplinary artistic platform founded by Maxime Büchi. In 2006, Maxime launched the eponymous magazine. An interdisciplinary project merging art, fashion, literature, sociology and tattooing. In 2014, he created the Sang Bleu London Tattoo Studio, bringing together a dozen top-flight tattooists. Among his prestigious clients, Kanye West and Adam Lambert wear his ink on their skin. Today, Sang Bleu is a contemporary design brand in the broadest sense. For more information: www.sangbleu.com 

ABOUT THE BIG BANG SANG BLEU 
Reference 415.NX.1112.VR.MXM16 — Limited edition of 200 pieces 
Diameter 45 mm 
Water resistance 10 ATM (100 m) 
Case Satin-finish and polished Titanium with engraved geometric Maxime Büchi design 
Bezel Hexagonal bezel, satin-finish and polished Titanium with 6 Titanium H-shaped screws 
Bezel lug Black composite resin 
Glass Sapphire glass with anti-reflective treatment 
Crown Black rubber and satin-finish Titanium 
Back Satin-finish Titanium with “Limited Edition 200NUM” engraving 
Sapphire glass with anti-reflective treatment 
Dial Black dial with Maxime Büchi design 
Hands Octagonal skeleton hands, rhodium-plated 
Movement UNICO HUB1213 mechanical movement with automatic winding 
No. Components 255 (28 rubies) 
Power reserve 72 Hours 
Oscillating weight Geometric design by Maxime Büchi 
Strap Calfskin with grey gradient and black rubber with geometric inscriptions by Maxime Büchi, and Titanium folding clasp