GoS celebrates 10 year anniversary

GoS celebrates 10 year anniversary as Kings of Damascus steel in Horology
This year, it is 10 years since master watchmaker Patrik Sjögren and master bladesmith Johan Gustafsson first met and laid the foundation for Gustafsson & Sjögren, more commonly known as GoS Watches. Since then, GoS has purposefully developed our concept to manufacture exclusive watches originating in Swedish craftsmanship and with inspiration from Swedish history and nature. GoS are now considered to be “Kings of Damascus steel in horology” and have established the pattern forged steel as an accepted exclusive material in the watch world. This was evidenced by several of the most distinctive independent watch brands when they introduced the use of Damascus steel in their most exclusive models during Baselworld 2016.

GoS are proud to begin our celebrations of this milestone by announcing a unique 5 watch collaboration with Watchuseek. Watchuseek’s founder Ernie Romers was the first professional watch journalist to feature GoS watches back in 2009 and has been a fan of our designs ever since. GoS Watches is delighted to introduce the Watchuseek edition of the men´s Sarek watch to celebrate both our 10th anniversary and longtime relationship with Watchuseek. 

The 5 watch Watchuseek edition of the GoS Sarek is available in multiple color alternatives and is distinguished by its custom engraving on the hand finished rotor. The watch is delivered in a newly designed watch box made from solid Walnut, designed by GoS and crafted by Kanevad wood artisans. Furthermore, the watch will be delivered together with a newly published photo book that portrays the beauty of the Swedish Lapland, which is what inspired GoS to this collection.
GoS has also updated the logo to reflect how GoS has evolved through the years to produce more elegant and refined watches. The logo still retains the basic elements which were defined almost 10 years ago. The blade of the ‘G’ and the hourglass shape of the ‘S’ are however now more pronounced. 

The characters have a flat top and bottom which is deformed in the same way as hot steel is shaped when hit by a sledge hammer. The underlined o was common in Swedish company names before the ‘&’ sign became more popular during the early 20th century. It has been re-shaped to also resemble the air hammer, which Johan Gustafsson use in his smithy.