An ultra-minimalist version has just been added to the Son of a Gun collection : the Target Classic.
Everybody, without exception, sets themselves targets. Whether they’re personal or professional, these targets mark out our path through life like so many milestones; we set them to better ourselves. And whatever happens, this quest is measured by just one variable: time. No target can be meaningful without there being a deadline for reaching it; targets and time are closely interwoven.
ArtyA has now taken up this universal association of time and targets with its Target Classic. The target is not merely a feature on the dial – it is the dial. And all around it, ArtyA has created a vacuum, as though there’s been an explosion. Once again, ArtyA gets right to the heart of things – and hits the bullseye.
At the centre of this target sit three hands showing hours, minutes and seconds. Beneath it lies an automatic Swiss Made movement – completely hidden away, so there’s nothing to distract from the primary aim, be it telling the time on a watch, or – in terms of marksmanship – hitting the bullseye. The Son of a Gun “Target Classic” allows for both.
The assembly comes in the firm’s 44-mm diameter Classic case, made of steel with or without different pvd treatment – and thus providing perfect visual harmony with the hands and targets, also made from the same metal, as are the case inserts.
At three o’clock there is the firm’s iconic knurled crown, in exactly the same style as on a historic gun barrel. The Target Classic is designed to be a minimalist, highly coherent model, with just 99 watches produced.
– Case : High grade steel 316 L with or without pvd treatment
– Target engraved on dial
– Engraved and screwed back case
– open back
– Double anti-reflection sapphire
– ArtyA Automatic Swiss high end movement A17 in house modified
– hours, minutes, seconds
– Size : 44 mm
– Power reserve : 52 H
– high hand sewn leather strap quality
– Edition : Limited to 99 pieces
– Price : 6’900 CHF to 7’900CHF