TAG Heuer and Giancarlo Stanton

TAG Heuer announces Giancarlo Stanton, star baseball player for the Miami Marlins, as new brand ambassador
Miami, Florida September 21, 2015 – TAG Heuer is proud to announce that Giancarlo Stanton, right fielder for the Miami Marlins, all-star player and MVP candidate, will represent the brand as an official ambassador. Tag Heuer and Stanton celebrated the announcement in the brand’s Miami Design District boutique on Monday night, fusing the worlds of sports and culture with Tag Heuer’s venerable heritage as a Swiss luxury watch brand. 

Stanton presented the new TAG Heuer Aquaracer 300M Ceramic Bezel, a watch created for those who depend on the brand’s exemplary performance qualities and designed to remain steadfast in extreme conditions. *PWC will include descriptions of the style that is selected. 

Stanton was joined by fellow TAG Heuer ambassadors, NERVO, the multi-talented DJ/Producer dynamo who are the all-time top-ranking female DJs in the world. Guests had the unique pleasure of listening to an original set as NERVO taught Stanton the fundamentals of their craft. Though Stanton excels in the baseball diamond and NERVO shines behind the decks, both ambassadors strive to defy convention within their respective professions, and share an incredible capacity for withstanding high pressure environments when performing. 

About TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy.

The 2015 models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors, the F1 McLaren Team, tennis superstar Maria Sharapova, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta…, they all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset.