FOOTBALL/GERMANY : A NEW CAPTAIN AT TEAM TAG HEUER !
Mats Hummels to be the new Brand Ambassador and Official Face of the partnership between TAG Heuer and the German Football League.
At this occasion, EUR 10’000 raised for UNICEF.
Swiss Avant-Garde watch brand TAG Heuer, official partner and timekeeper of Germany’s 1st and 2nd Bundesliga (national leagues) since the start of the 2015/2016 season, is now recruiting Mats Hummels, defender at FC Bayern München and 2014 World Cup champion as part of the German national squad, to join its dream team of ambassadors!
Without a doubt one of the top tacklers in the Bundesliga, Mats Hummels has received excellent training, both technically and tactically, and is renowned for his precision passes. He is also one of the fairest players in the Bundesliga.
In anticipation of the Bundesliga’s 2016/2017 season, which is about to begin, TAG Heuer is also presenting the new team line-up. Both on and off the pitch Mats Hummels will give the #DontCrackUnderPressure face to TAG Heuer’s Bundesliga commitment, and will drive the brand forwards, especially on the German market, with a broad-based advertising campaign and joint marketing activities.
Mats Hummels said “Timing is particularly important in football – on receiving the ball, in every tackle and in every attack, right up to the final second of a game. So it makes sense that I’ve always been conscious of the time factor. I’ve also been following the TAG Heuer activities for a long time now, and am always fascinated by the new developments, innovations and the team of fantastic ambassadors who present the brand globally.”
Jean-Claude Biver, CEO of TAG Heuer and President of LVMH’s watch division, says of the new partnership: “Mats is a footballer who sets the tone by virtue of his mentality and charisma. He is praised for his calmness when in control of the ball and the confidence he radiates, even in high-pressure situations. He is a genuine embodiment of what the TAG Heuer brand stands for with its slogan #DontCrackUnderPressure.“
« Football is the most popular sport in the world. Football is like a language between people or a religion. With football, we communicate passion, emotion, joy, dreams, team spirit, organization, strategy and finally victory, values that are also carried by our brand and more importantly by the people who buy and wear our watches. » adds Jean-Claude Biver.
Presented together with TAG Heuer Commercial Region Director Philippe Roten with Sky sports commentator Esther Sedlaczek, this new partnership was announced at roof gardens of the luxury hotel Bayerischer Hof in Munich. At this occasion, Mats Hummels took the opportunity with TAG Heuer to raise the amount of € 10’000, which he donated to UNICEF.
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About Mats Hummels
Mats Julian Hummels, born on 16th December 1988 in Bergisch Gladbach, Germany, was previously captain of Borussia Dortmund, is one of the best players in the German national team and will join FC Bayern München in the 2016/2017 season. With the German Football Association selection, he became a 2014 World Cup champion. Other career successes include two German championships (10/11 and 11/12 with Borussia Dortmund), winning the German Football Association Cup (11/12 with Borussia Dortmund), winning the Supercup (13/14 and 14/15 with Borussia Dortmund) and the European championship title with the German Under-21s (2009).
About TAG Heuer
TAG Heuer has been the Swiss avant-garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy.
The models – including the TAG Heuer Connected watch – reveal a new dynamic in terms of both the performance touch and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
Our partnerships, with the F1 Red Bull Racing Team, the English Premier League, German Bundesliga, Spanish LaLiga, Chinese Football Association Super League, American Major Soccer League, Australian National Football team, Monaco F1 Grand Prix, Indianapolis Indy 500 and FIA Formula E, as well as our ambassadors including living legend Cristiano Ronaldo, the Premier League’s champion coach Claudio Ranieri, it-girl and model Cara Delevingne, American quarterback Tom Brady, actor Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng, all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset. TAG Heuer is part of the LVMH Group.