Witnessing the Glorious Upgrade, TAG Heuer Celebrates the Grand Opening of Beijing SKP Boutique with Brand Ambassador Yi Lifeng
TAG Heuer celebrates the grand opening of its newly renovated boutique at Beijing SKP, manifesting its avant-garde spirit with its brand-new design. Mr. Leo Poon, TAG Heuer General Manager of Greater China, together with Mr. XXX, General Manager of Beijing SKP, and Mr. Li Yifeng, TAG Heuer Brand Ambassador, as well as friends from the media, witnessed the glorious upgrade of the brand’s Beijing SKP boutique.
As one of the most prestigious high-end department store, Beijing SKP has always been the high-end fashion spot for Beijng consumers. The newly renovated TAG Heuer boutique at Beijing SKP is located on the first floor, exhibiting the brand’s iconic Carrera, Aquaracer, TAG Heuer Formula One, pulling consumers closer up to the art of Swiss watchmaking. Boasting its avant-garde design with the cool black tone, the boutique demonstrates the sport spirit in the brand’s DNA and the brand’s essense of redefining fashion lifestyle, offering a brand-new opportunity for consumers to better understand the brand’s spirit of #DontCrackUnderPressure.
Brand Ambassador Mr. Li Yifeng has never stopped pushing the boundary since his debute and interpreted #DontCrackUnderPressure in the best possible way, transforming into a quality idol with unique personality and irresistible charm. To celebrate the grand opening of the brand’s newly renovated boutique at Beijing, Li Yifeng courageously faced up to the iconic TAG Heuer Great Challenge. His charming interpretation of the competition spirit in TAG Heuer DNA won waves of applauses from the guests and the media.
Mr. Leo Poon, TAG Heuer General Manager of Greater China, said, “ It is of great significance for TAG Heuer’s newly renovated boutique to open at Beijing SKP – the fashion focal point in Beijing. We look forward to bring a brand-new shopping experience to consumers with the boutique’s new design. We would like to especially thank Mr. Li Yifeng to cut the ribbon for the opening. We hope that more and more young customers will better understand the avant-garde spirit of the brand conveyed by Mr. Li Yifeng.” Mr. XX, General Manager of Beijing SKP, shared with us, “ Together with TAG Heuer, we look forward to manifest the avant-garde fashion with the new upgrade and offer a perfect shopping experience for consumers from Beijing, or even from all over China.”
Mr. Li Yifeng, the Brand Ambassador of TAG Heuer, aslo marked, “ It is a great honor to witness the grand upgrade of TAG Heuer Beijing SKP today. And this also offered me an opportunity to share my personal experience of facing challenges with the TAG Heuer spirit as my companion and to convey the #DontCrackUnderPressure spirit to a greater number of young people, encouraging them to keep challenging themselves and never stop persuing their dreams.”
Aquaracer 300M Ceramic (43mm) Automatic Calibre 5
Aquaracer. The quintessential sports watch inspired by the lure of the deep.
Ever the pioneer, in 1892, Edouard Heuer filed the first patent for a watertight case in the history of watchmaking. It was an immediate success. Since that time, the Aquaracer (the collection created by TAG Heuer in 2003) has continued to evolve, developing into the perfect timepiece for all kinds of extreme conditions, not just diving and other seafaring activities.
Robust and water-resistant to 300 metres, this watch — featuring a ceramic uni-directional rotary bezel, with its twelve sides and six studs, screw-down crown, large luminous indications on the indexes and hands for improved visibility and screw-down case back engraved with a diver’s helmet — is immediately recognisable.
The 2016 Aquaracer model sees an increase in both power and size, boasting a larger case, 43 mm compared to the previous 41 mm. The ceramic bezel has been restyled with the engraved silver lacquer numerals offering effortless sophistication. It also features the magnifier on the date window (as reintroduced last year). At its heart beats the Calibre 5 automatic mechanical movement, offering proven accuracy and reliability.
The high quality of the Aquaracer’s finishes and functions make it one of the best value timepieces on the market.
About TAG Heuer
TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. Under the leadership of Jean-Claude Biver, CEO of the brand and President of the LVMH Group Watch Division, the new models reveal a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is the only watch brands to be able to communicate in four different worlds: Art, Lifestyle, Sport and Heritage. Our ambassadors, the F1 Red Bull Racing Team, the living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, US star quarterback Tom Brady, Australian actor Chris Hemsworth… all share the brand’s core values: teamwork, ambition and a taste for challenge, which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it’s a state of mind.