At Bell & Ross, every new watch is born from a concrete need. Since its founding, the Franco-Swiss house has developed timekeeping instruments directly inspired by the world of aviation, where legibility and functionality take precedence over everything else. With the new BR-03 GMT Green Lum, the brand continues this philosophy by revisiting one of its most iconic complications. More than just a GMT watch, this limited edition of 500 pieces combines a spectacular aesthetic with enhanced legibility, even in the dark.
Designed for pilots, frequent travelers and all those who regularly cross time zones, this newcomer brings a resolutely contemporary interpretation of the instrument watch. Its dial inspired by the northern lights and its impressive luminous signature give it a unique personality within the BR-03 collection.
On this page
- A watch inspired by the lights of the far north
- Photoluminescence, a true Bell & Ross signature
- A GMT function designed for those who travel
- The cockpit DNA, still present
- An automatic movement in the service of functionality
- A limited edition that will win over Bell & Ross enthusiasts
- Bell & Ross evolves the GMT watch without denying its identity
- Frequently asked questions
A watch inspired by the lights of the far north
Bell & Ross has never hidden its taste for worlds where light plays an essential role. Having already explored underwater depths and military environments, the house this time draws inspiration from the nocturnal landscapes of the polar regions.
The dial of the BR-03 GMT Green Lum immediately catches the eye with a brand-new vertical gradient that shifts from deep black to intense green. This color transition evokes the northern lights illuminating a night sky, offering a genuine sense of depth.
This aesthetic choice is not purely a matter of design. It also serves the watch’s primary purpose: offering instant time reading regardless of the conditions of use.
Photoluminescence, a true Bell & Ross signature
For several years now, Bell & Ross has made light a central element of its visual identity. With this new BR-03 GMT Green Lum, the brand pushes this expertise even further.
The numerals, indices, hands and the graduated scale of the rotating bezel are coated with Super-LumiNova® C3, one of the most high-performance photoluminescent substances currently used in watchmaking.
After exposure to light, this material emits a particularly intense green glow that can remain visible for nearly ten hours. An essential feature for pilots operating in dimly lit cockpits, but also for travelers who regularly change time zones on long-haul flights.
Far from being a mere aesthetic effect, this luminescence therefore answers a genuine functional logic, true to the DNA of Bell & Ross.
A GMT function designed for those who travel
At the heart of this novelty is naturally the GMT complication, which has become indispensable for mobile professionals and travel enthusiasts alike.
The BR-03 GMT Green Lum can display two time zones simultaneously. Local time is indicated in the classic way by the central hands, while a fourth hand tipped with a broad triangular point indicates a second time zone on a 24-hour graduated scale located on the bezel.
But this architecture goes even further. Thanks to the bidirectional rotating bezel, the wearer can also track a third time zone, a feature particularly appreciated by flight crews and international travelers.
This complication in fact traces its origins back to the 1950s, when the development of intercontinental flights required pilots to be able to read local time and Greenwich Mean Time, the global reference for time zones, simultaneously.
At Bell & Ross, this function is always designed with one absolute priority: making its use intuitive, quick and immediately legible.
The cockpit DNA, still present
Since its debut in 2005, the BR-03 collection has become one of the most recognizable in contemporary watchmaking.
Its famous “circle in a square” design, directly inspired by aircraft cockpit instruments, is today one of the strongest visual signatures in the industry.
The new Green Lum naturally takes up this iconic architecture. Its 42 mm polished and satin-finished steel case retains the four visible screws that recall aviation instrument panels. Its black ceramic rotating bezel, graduated over 24 hours, fits perfectly into this robust and functional whole.
With a thickness of just 11.3 mm and water resistance rated to 100 meters, this BR-03 remains a watch capable of accompanying everyday situations as well as the most demanding travels.
An automatic movement in the service of functionality
Beneath this instantly recognizable architecture lies the automatic BR-CAL.303 caliber.
This movement offers a 54-hour power reserve and drives the hours, minutes, central seconds, date and second time zone functions. Bell & Ross has paid particular attention to the ergonomics of this complication by allowing independent, quick adjustment of the GMT hand, a welcome advantage when changing time zones.
The whole prioritizes above all ease of use, a constant in the brand’s development of instrument watches.
A limited edition that will win over Bell & Ross enthusiasts
Produced in just 500 pieces, the BR-03 GMT Green Lum appeals as much to collectors as to users looking for a technical watch with a bold design.
Its black rubber strap, delivered with a second ultra-resistant synthetic canvas strap, reinforces its sporty character while offering great versatility. This dual configuration makes it easy to switch from professional use to a more casual style.
Bell & Ross evolves the GMT watch without denying its identity
With this new BR-03 GMT Green Lum, Bell & Ross demonstrates that it is still possible to renew a historic complication without altering its fundamentals.
By combining a particularly intuitive GMT function, spectacular photoluminescence and a dial inspired by the northern lights, the manufacture has created a watch that does more than simply accompany travelers: it literally transforms their perception of time, by day as by night.
This limited edition perfectly illustrates the philosophy of Bell & Ross: designing high-performance, legible and robust tool watches, while giving them a strong aesthetic identity. An equation that few houses manage to solve with such consistency, and which once again confirms the BR-03’s place among the great references of contemporary aviation-dedicated watchmaking.
Frequently asked questions
The BR-03 GMT Green Lum is a limited edition of 500 pieces from Bell & Ross’s BR-03 collection, featuring a green gradient dial inspired by the northern lights and enhanced photoluminescent properties for better legibility in the dark.
The dial features a vertical gradient that shifts from deep black to intense green, evoking the northern lights, and offers a strong sense of depth while immediately catching the eye.
The numerals, indices, hands and bezel scale are coated with Super-LumiNova® C3, which emits an intense green glow visible for nearly ten hours after light exposure, ideal for pilots and travelers crossing time zones.
It displays local time via the central hands and a second time zone via a fourth hand on the bezel’s 24-hour scale, while the bidirectional rotating bezel also allows tracking a third time zone.
The watch has a 42 mm polished and satin-finished steel case, 11.3 mm thick, water-resistant to 100 meters, and is powered by the automatic BR-CAL.303 caliber with a 54-hour power reserve.
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