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At De Bethune, technique never speaks alone. Every creation is born from an idea, an emotion or a landscape that the Geneva-based manufacture transforms into a horological object. With the new DB25xs Sand Winds, the house draws its inspiration from the vastness of the deserts, where the wind tirelessly sculpts the dunes to create ever-changing reliefs. A poetic vision that here takes the form of a watch of rare subtlety, where light becomes a design element in its own right.
True to its DNA, De Bethune does not seek to reproduce nature. It captures its sensations. The result is a piece that combines technical innovation, mastery of materials and artisanal craftsmanship in a balance that the manufacture has made its signature.
A dial that takes you travelling through the sheer power of light

The first encounter with the DB25xs Sand Winds happens on its dial.
Made of titanium, it benefits from two exclusive processes developed by De Bethune: a particularly complex random guilloché and a natural oxidative heat treatment. Far from being mere decorative effects, these techniques give rise to a living surface whose nuances shift with the light.
The yellow obtained is neither uniform nor fixed. It seems to be run through by movements that recall the waves of sand shaped by the wind at the heart of the great desert expanses. Each change of angle reveals new nuances, giving the dial an uncommon depth.
The polished yellow titanium indexes and the hands, whose slenderness has become one of De Bethune’s aesthetic signatures, extend this luminous harmony. A few grey gold inserts finally bring a discreet contrast that reinforces the sophistication of the whole without drawing the eye away from the essential.
Titanium, a material emblematic of De Bethune

Since its beginnings, De Bethune has maintained a special relationship with titanium. Few manufactures have explored its aesthetic and technical qualities to such an extent.
For this DB25xs Sand Winds, the choice of a grade 5 titanium case is a natural one. Hand-polished according to the house’s standards, it reveals reflections of great purity while retaining a remarkable lightness.
With a diameter of 40 mm, the watch suits a wide variety of wrists. The famous hollowed lugs of the DB25 collection, angled to better follow the morphology of the arm, contribute greatly to wearing comfort. They are also one of the manufacture’s most recognisable design elements.
This ergonomic research is a reminder that, at De Bethune, innovation does not concern the movement alone. It also touches the way a watch converses with the person wearing it.
A movement that concentrates the manufacture’s great innovations

Turning the DB25xs Sand Winds over lets you gauge the full extent of the house’s craftsmanship.
The sapphire caseback reveals the in-house DB2005 manual-winding caliber, whose finishes perfectly illustrate the aesthetic codes developed by De Bethune. The famous Côtes De Bethune sit alongside the polished and blued titanium components, creating an immediately identifiable mechanical landscape.
But the beauty of the movement is only part of the story.
The caliber incorporates several innovations that have helped build the manufacture’s technical reputation: a titanium balance wheel fitted with grey gold inserts, a hairspring with a flat terminal curve, a silicon escape wheel as well as a triple shock-absorber system designed to improve the balance’s resistance to shocks.
The whole is powered by a self-regulating twin barrel offering a comfortable six-day power reserve. An autonomy that reflects De Bethune’s constant desire to combine mechanical sophistication with chronometric efficiency.
Contemporary elegance without showmanship

The DB25xs Sand Winds never seeks to impress through the complexity of its appearance. Its refinement is expressed more in the details, the textures and the play of light than in an accumulation of visual effects.
Its particularly supple brown alligator strap extends this quest for discreet elegance and comes to balance the warmth of the dial. The polished titanium pin buckle, for its part, recalls the coherence of the whole down to the smallest components.
This apparent sobriety in fact conceals considerable work on materials, surface treatments and finishes, all areas in which De Bethune today ranks among the most creative manufactures in independent haute horlogerie.
A fresh demonstration of De Bethune know-how

With the DB25xs Sand Winds, De Bethune continues its exploration of a watchmaking in which technique nourishes emotion rather than eclipsing it.
The inspiration drawn from desert landscapes goes here beyond a simple aesthetic exercise. It becomes the guiding thread of a creation that plays with light, sublimates titanium and showcases one of the most accomplished movements of the manufacture.
In a horological landscape where new releases often seek to attract attention through their exuberance, this DB25xs chooses another path. That of nuance, of material and of mastery. An approach true to the identity of De Bethune, which continues to demonstrate that in haute horlogerie, innovation can also be expressed with remarkable elegance.
Frequently asked questions
The DB25xs Sand Winds draws its inspiration from the vastness of the deserts, where the wind endlessly sculpts the dunes into ever-changing reliefs. De Bethune does not reproduce this landscape literally but captures its sensations, translating the movement of wind-shaped sand into a living titanium dial where light itself becomes a design element.
The DB25xs Sand Winds has a grade 5 titanium case measuring 40 mm in diameter, hand-polished to De Bethune’s standards. Its famous hollowed DB25 lugs are angled to follow the morphology of the arm, combining a pure, light feel with the manufacture’s signature wearing comfort.
The titanium dial benefits from two exclusive De Bethune processes: a particularly complex random guilloché and a natural oxidative heat treatment. Together they create a living yellow surface whose nuances shift with the light, evoking waves of desert sand. Polished yellow titanium indexes, ultra-slender hands and a few grey gold inserts complete the effect.
The watch is driven by the in-house DB2005 manual-winding caliber, visible through a sapphire caseback. It gathers several of the manufacture’s key innovations: a titanium balance wheel with grey gold inserts, a hairspring with a flat terminal curve, a silicon escape wheel and a triple shock-absorber system, all fed by a self-regulating twin barrel that delivers a six-day power reserve.
The DB25xs Sand Winds is a high-end creation of independent haute horlogerie, fitted on a supple brown alligator strap with a polished titanium pin buckle. As with De Bethune’s other pieces, it is available through the manufacture and its official channels; De Bethune has not communicated a public numbered edition or price for this reference in the presentation of the model.


