Sascha Moeri is a man in a hurry who knows how to take his time. Having built his career at just two brands before taking the helm of Carl F. Bucherer, he is widely known and respected for his faithfulness and deep loyalty. With his good looks, impeccable suits and disarming smile, he embodies the image of Carl F. Bucherer to perfection: attractive, dynamic, rigorous, uncompromising on image and perceived quality, classic and modern at the same time. A lover of sport and performance, he is undeniably a man of our century, one whom many watch brands would gladly lure away in these uncertain times. Yet he remains unmoved, closely bound to Carl F. Bucherer and to its Chairman, Jörg G. Bucherer. Faithful and loyal, as we said…
On this page
- Which watch are you wearing during this interview?
- What is your proudest achievement in watchmaking?
- What is your favorite watch complication?
- What passions do you have besides watchmaking?
- What is your dream car?
- What is your favorite wine?
- How would you define luxury?
- Which brand (watch or otherwise) best embodies luxury in your view?
- Which figure (historical or contemporary) inspires you?
- Which quality do you value most in others, and which flaw do you regret having?
- Is there a quote you are particularly fond of?
- What time is it?
| Last name | Moeri |
|---|---|
| First name | Sascha |
| Date of birth | December 6, 1972 |
| Marital status | In a relationship |
| Number of children | 0 |
| Current position | CEO of Carl F. Bucherer SA (since 2010) |
| Last three positions in watchmaking | CEO of Carl F. Bucherer SA (since 2010) Vice President of Milus International SA and CEO of Milus Europe GmbH (2002-2010) First steps in the watch industry at the Swatch Group |
| Highest degree | MBA, University of New York |
Which watch are you wearing during this interview?
A Carl F. Bucherer Patravi TravelTec FourX Limited Edition (rose gold, 125 pieces).
What is your proudest achievement in watchmaking?
Having helped Carl F. Bucherer grow from a regional watchmaker into an internationally renowned Swiss watch company.
What is your favorite watch complication?
The perpetual calendar.
What passions do you have besides watchmaking?
Skiing, snowboarding and cigars.
What is your dream car?
The one I drive, a BMW.
What is your favorite wine?
French red wine, especially from the Bordeaux region.
How would you define luxury?
Luxury is above all spending time with my family and friends. It is also having a life that gives me complete fulfillment.
Which brand (watch or otherwise) best embodies luxury in your view?
Hermès does an excellent job.
Which figure (historical or contemporary) inspires you?
Jörg G. Bucherer, who represents the third generation at the head of Carl F. Bucherer.
Which quality do you value most in others, and which flaw do you regret having?
I particularly value humor, passion and sincerity.
As for flaws: I wish I could devote more time to my team, to have deeper exchanges with them.
Is there a quote you are particularly fond of?
“Nothing is as important as passion. No matter what you want to do with your life, be passionate. ” Jon Bon Jovi
What time is it?
8 p.m.
Discover all the Carl F. Bucherer collections on the brand’s website or in store at Bucherer Paris.
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