Monday 28 September 2026 marks a new chapter in the history of Richard Mille. The brand has opened its very first boutique in Spain, in Madrid, at 10 Calle José Ortega y Gasset, on the corner of Claudio Coello, right in the heart of the city’s famous Milla de Oro.
Across 441 square metres, Richard Mille has created far more than a showcase for its watches. The new address was conceived as a true home in the Spanish capital, bringing together watchmaking expertise, contemporary architecture, design and hospitality.
The opening also continues a long-standing relationship between Richard Mille and Spain.
On this page
- Spain, a story that goes back to Richard Mille’s early days
- An address designed as a true home
- Watchmaking craftsmanship at the centre of the space
- A lower level devoted to hospitality
- Madrid expressed through materials
- A new home for Richard Mille in Spain
- Richard Mille Madrid: practical information
- Frequently asked questions
Spain, a story that goes back to Richard Mille’s early days
Long before this first boutique opened its doors, Spain already held a special place in the growth of Richard Mille.
From the brand’s earliest years, some of its first clients and major retail partners were based in the country. Their support helped forge a lasting bond with Spain, a relationship that has steadily deepened over time.
Madrid was therefore a natural choice for the brand’s first address in the country.
Richard Mille says it chose to wait for a location that could fully express its identity while resonating with the character of the Spanish capital. Calle José Ortega y Gasset, one of the landmark addresses of luxury in Madrid, ticked every box.
The opening is also tied to a figure particularly close to Richard Mille: Rafa Nadal. The long-standing relationship between the Spanish champion and the brand has played a major role in its international profile, and Nadal had been urging the Richard Mille team to set up in Madrid for several years.
The boutique thus comes as the culmination of a relationship built over decades.
An address designed as a true home
Peter Harrison, CEO of Richard Mille EMEA, sums up the project’s ambition: the brand had wanted to open a boutique in Madrid for more than ten years, but was determined to wait for “the right location”.
The aim was not simply to add another retail space. The new address was meant to become a genuine Richard Mille home in the Spanish capital.
That intent is clear from the moment you walk in.
From the street, the windows and awnings form a deliberately understated facade. This restraint contrasts with the interior architecture revealed once you step through the doors.
Visitors enter a lobby more than four metres high, which immediately gives the space its full sense of scale.
The retail area sits half a level above, while the private hospitality spaces lie half a level below. A circular glass lift and a sculptural staircase ensure seamless movement between these different worlds.
Architecture thus becomes a key part of the experience.
Watchmaking craftsmanship at the centre of the space
On the upper floor, library-style wood panelling frames two lounges as well as the main area devoted to presenting the watches.
The display cases are arranged to catch the natural light flooding into the boutique. But Richard Mille goes beyond simply staging its timepieces.
At the centre of the space, a watchmaker’s workshop and a dedicated polishing room put hands-on craftsmanship at the very heart of the boutique.
Visitors can watch the artisans at work and discover another side of the Richard Mille world: the precision, engineering and finishing that lie behind every watch.
Having the workshop on site changes the traditional relationship between boutique and client. Watchmaking technique is no longer shown only through the finished product; it becomes visible within the space itself.
A lower level devoted to hospitality
Below the retail area, the lower level has an entirely different atmosphere.
Here Richard Mille has created a series of lounges, a dining room, a bar, a wine cellar and a cigar cellar. The whole level is designed as a more private space for conversations, gatherings and shared moments.
Several details reinforce this residential feel.
A bespoke ping-pong table sits alongside a hidden door built directly into the joinery, leading to yet another lounge.
The boutique feels more like a private residence than a traditional retail space.
This design reflects exactly what Richard Mille set out to do: allow clients to discover its watches and meet its specialists, but also to take the time to talk.
Madrid expressed through materials
While the Richard Mille identity is instantly recognisable in the boutique’s architecture, the space does not try to reproduce a standardised decor.
Instead, the project embraces a Spanish sensibility, expressed mainly through materials, proportions and textures.
Natural textures interplay with Ecoclay finishes, warm woods and bronze. Local tiles complete the scheme, while softly lit arches and crafted ceilings add to the overall atmosphere.
Colour is never used for show. Here, it is the materials that evoke Madrid.
Locally made furniture and decorative pieces round out the setting, designed to be elegant, welcoming and resolutely residential all at once.
The approach is entirely in keeping with the project’s philosophy: to create an address that is instantly recognisable as Richard Mille while truly belonging to Madrid.
A new home for Richard Mille in Spain
With this first Spanish boutique, Richard Mille brings several facets of its world together under one roof.
Watchmaking technicality comes through in the workshop and polishing room. Design finds expression in the architecture, the furniture and the interplay of materials. Hospitality takes centre stage with the lounges, bar, dining room and private spaces.
Together, they create an experience built around encounters rather than merely displaying watches.
After many years of presence and close ties with Spain, Richard Mille now has a permanent address in Madrid. It is a home that fully asserts its place in the brand’s world while embracing the codes, materials and atmosphere of the Spanish capital.
In the Milla de Oro, the new Richard Mille boutique becomes a meeting point for fine watchmaking, architecture and the art of living.
Richard Mille Madrid: practical information
Richard Mille Madrid
Calle José Ortega y Gasset 10
28006 Madrid
Spain
Open: Monday to Saturday
Hours: 11 am to 7 pm
Floor area: 441 m²
Opening date: 28 September 2026
Frequently asked questions
At 10 Calle José Ortega y Gasset, 28006 Madrid, on the corner of Claudio Coello, in the heart of the Milla de Oro, Madrid’s luxury district. It is the very first Richard Mille boutique in Spain.
It opened on Monday 28 September 2026. It welcomes visitors Monday to Saturday, from 11 am to 7 pm.
It covers 441 m². A lobby more than four metres high opens onto the retail area, set half a level above, while the private hospitality spaces sit half a level below. A circular glass lift and a sculptural staircase connect the levels.
A watchmaker’s workshop and a polishing room at the centre of the retail area, where you can watch the artisans at work. The lower level features lounges, a dining room, a bar, a wine cellar, a cigar cellar and even a bespoke ping-pong table.
Spain was home to some of the brand’s very first clients and partners. According to Peter Harrison, CEO of Richard Mille EMEA, the brand had wanted to open in Madrid for more than ten years and waited for the right location. Rafa Nadal, a longtime friend of the brand, had also been encouraging it to set up there.
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