Hublot hosts a Fashion Show in Hong Kong

27th July, 2014; Hong Kong – Following the announcement in September that Hublot will become the Paris Saint-Germain Official Timekeeper and Official Watch, the luxury Swiss watchmaker took the opportunity of the legendary football team visiting Hong Kong to organize a fashion show at Sky 100 followed by a charity gala dinner in the Ritz-Carlton this evening. 

Together with Paris Saint-Germain, Hublot put on a lustrous fashion show at Sky 100, the prestigious landmark in West Kowloon overlooking Victoria Harbour, where celebrated players Zlatan Ibrahimovic, Gregory Van Der Wiel, Thiago Motta, Lucas Mauro and Javier Pastore walked down the runway to interpret sports and style that Hublot Watch Collections symbolise. The show culminated with the players joining hands with children of local socialites, Ray Lui, Christine Au Yeung, Candy Lo, Clarie Yiu, Carrie Chiu. G.H.MUMM was the official champagne of the evening.

The fervour extended to the charity gala dinner in the Ballroom of Ritz-Carlton Hotel, where a charity auction took place to raise funds with Paris Saint-Germain exclusive items such as new Zlatan Ibrahimovic and Lucas jerseys, Salvatore Sirigu gloves, Javier Pastore shoes, each bearing autographs of the players; a bottle of G.H.MUMM signed by all the players, and last but not least – a “King Power” Paris Saint-Germain club watch generously donated by Hublot combo with a Paris Saint-Germain Jersey and a Paris Saint-Germain football signed by all players. All revenues will be donated to Kitchee Foundation Limited for the development of Jockey Club Kitchee Centre – a social initiative organised by Kitchee, providing free-of-charge elite football training to boys aged between 6 to 12, and provide training facilities to various Kitchee youth training program. With the completion of Jockey Club Kitchee Centre, Kitchee will be able to fulfil the needs of more students and provide higher-quality youth training programs, leading to a better future for Hong Kong football’s future generations. 

“Hong Kong is unique in many ways but this fashion show in front of such a picturesque view of the city was a one-of-a-kind experience.” Laurent Blanc, Paris Saint-Germain coach, said after the show. “We are happy to be here to join Hublot to raise funds for a charity cause that supports football and sports development in Hong Kong.”

The bond between the sports-loving watchmaker and Paris Saint-Germain started in September 2013. In February this year, Hublot – the first luxury brand to support football since 2006 – announced its signature collection ‘King Power’ the official club watch and timekeeper of Paris Saint-Germain, following Hublot’s close collaboration with FIFA, as Official Timekeeper and the Official Watch of the FIFA World Cup™, and other signature clubs such as Germany’s Bayern Munich, Italy’s Juventus and Ajax in the Netherlands. 

This unique collaboration symbolises the Swiss brand’s strategic presence within the Paris club’s grounds at Parc des Princes and its influential status in the world of professional football. 
“Hublot values every collaboration with like-minded elites, so this unique partnership with Paris Saint-Germain, Ligue 1 Champion for the past two seasons, is a huge pride to us.” said Mr. Loic Biver, Brand Director of Hublot Greater China. “The fashion show starring these football celebrities was the perfect way to interpret the charisma of Hublot wristwatches.”

“Most important of all, this campaign successfully raised funds for the construction of Jockey Club Kitchee Centre , which are in line with the spirit of Hublot Loves Football.” 
After the charity fete, Paris Saint-Germain will play a friendly match with local football team Kitchee on 29th July 2014.

About Paris Saint-Germain 

Three years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears. 
French champions and quarter-finalists in the UEFA Champions League during the 2014 season for the second consecutive year, the first stages of the club’s project bear witness to its aim to join the very top flight European clubs. 

Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and PSG.fr published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 18% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 20 million fans and followers (club, teams and players combined). 

About Hublot and Football 

To strengthen its presence in the world of professional football, Hublot is engaged in numerous collaborations with organisations and clubs sharing the passion for action. As the first luxury brand involved in football since 2006, Hublot is the Official Timekeeper and Official Watch of the FIFA World Cup™. As a result of this partnership, the recent World Cup events in Brazil had giant Hublot clocks designed by celebrated architect Oscar Niemeyer installed on Rio de Janeiro’s Copacabana Beach, Brasilia and Sao Paulo. 

Hublot has been the first luxury brand to support football. The luxury Swiss watchmaker is engaged in numerous collaborations with organisations and clubs sharing the passion for action, which has earned Hublot the glorious titles of the Official Watch of Euro 2012, the Official Timekeeper and Official Watch of FIFA World Cup™ 2010, as well as important collaborator to outstanding clubs including Bayern Munich in Germany, Juventus in Italy, Ajax in the Netherlands, Paris Saint-Germain and Guangzhou Evergrande in China which joined the fleet in 2014. Celebrating its bond with the FIFA World Cup™, Hublot appointed football legend Pelé as the Hublot FIFA World Cup Brazil™ brand ambassador. 

About Hublot 

Under the leadership of Chairman of the Board, Jean-Claude Biver, and CEO, Ricardo Guadalupe, Hublot embarked on the road to success. The introduction of series, such as Big Bang, King Power, Classic Fusion, as well as Masterpiece reflects an innovation and a constant challenge to tradition. As an example of innovation in Helvatian watch-making industry, Hublot is the first to perfectly combine the noble metal with natural rubber by presenting the series Big Bang which has won a number of professional awards by far. Since then, from homemade, extremely complicated watches to top partnerships such as Ferrari, FIFA World Cup, Miami Heat and Los Angeles Lakers, Hublot became world-renowned emphasizing its virtue “The Art of Fusion”, and never stops its exploration of the future. Currently, Hublot operates 750 retail counters all over the world and 70 boutiques in such cities as Geneva, Cannes, St. Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hill, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza Tokyo….