The Art of Fusion celebrating China
Shared the Passion of 2012 Ferrari Racing Days
and Ferrari Challenge Trofeo Pirelli Asia Pacific
At this occasion, Ricardo Guadalupe, CEO of Hublot, and Edwin Fenech, President & CEO of Ferrari Greater China, shared this exceptional craftwork together with Ferrari owners and fans from all over the country.
June 17, 2012, Shanghai – Today, Hublot, the unique Swiss luxury company, symbol of the Art of Fusion in watchmaking and Official Timekeeper of Ferrari and the Ferrari Challenge, made a perfect pose on the stage of 2012 Ferrari Racing Days and Ferrari Challenge Trofeo Pirelli Asia Pacific Shanghai Stop. As the tribute to the collaboration between the two top luxury brands and the celebration of the 20th anniversary of the first Ferrari coming to mainland China, Hublot unveiled Big Bang Ferrari watch China – a limited edition of only 50 timepieces – made of Magic Gold and Carbon fiber, an enthusiastic combination of time and speed. Ricardo Guadalupe, CEO of Hublot, and Edwin Fenech, President & CEO of Ferrari Greater China, shared this exceptional craftwork together with Ferrari owners and fans from all over the country. It was a bravo for the 360° partnership between Hublot and Ferrari.
As one of the most important events of Ferrari in the world, the Ferrari Racing Days and Ferrari Challenge Asia Pacific is the annual carnival of Ferrari owners and fans in this region. As « Official watch » & “Official timekeeper” of Ferrari, all Hublot watches developed with Ferrari shared the same common DNA: sports, performance and technology. The revolutionary concept from Hublot and the innovative spirit from Ferrari illuminate each timepiece. The enormous respect for quality, the pursuit for the perfection of technique and the passion for performance, together make the perfect fusion between Hublot and Ferrari.
The Big Bang Ferrari Magic Gold Watch China Limited Edition sports a large case (45.5 mm in diameter) with a cylindrical bezel made of Carbon Fiber that dramatically showcases the movement visible through the sapphire dial. An indexed crown (with Hublot’s ‘H’ logo automatically positioning itself to remain in line) features elongated push buttons, fixed along a rotating axis like the pedals in a car whilst carbon inserts give the case distinctive look. The minute counter, whose hands and indices recall a Ferrari dashboard, is positioned at 3 o’clock and complemented by date window in ‘Modena’ yellow. The legendary prancing horse is featured discreetly in relief at 9 o ‘clock. The UNICO chronograph movement can be compared to the best possible engine to power a racing car, and that it was selected, then designed and developed by Hublot to power the Big Bang Ferrari. With no fewer than 330 components, oscillating at a frequency of 28,800 vibrations per hour, the column wheel and dual horizontal coupling on the dial side appear in a new constellation reminiscent of Ferrari alloy wheel rims. The timepiece has a 72-hour power reserve, and is water resistant to 100 metres. Finally, the Big Bang Ferrari incorporates Magic Gold, the product of extensive R&D unveiled barely three months ago. Magic Gold is scratch-resistant 18-carat gold. The innovation and sophistication that went into the Big Bang Ferrari make it a new sign of recognition, different to the core from any watch presented before. This concept has even been extended to the presentation case for each watch – a true showcase inspired by an engine valve support, made from aluminium, with a built-in rotary system. The watch comes with two interchangeable straps with an innovative quick-change system inspired by the safety seatbelt mechanism. The tone on tone stitching is a nod to the signature upholstery craftsmanship typical of Ferrari. The absence of superfluous accessories brings out the fusional and rational aspects of the Big Bang Ferrari Watch China Limited Edition’s unique design, a pure expression of the values – exclusivity, technology, passion and style – that characterize the sports spirit of Ferrari and the inimitable Hublot style. This collection is reserved to collectors and connoisseurs from Greater China.
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