In India, TAG Heuer celebrates the spirit of the #DontCrackUnderPressure
Brand Ambassador Shah Rukh Khan participates in an action-packed evening
Monday, July Ist 2015, Mumbai – Yesterday, an evening of high-octane thrills was anticipated at Mumbai’s revered Mehboob Studio as TAG Heuer hosted a unique evening symbolizing the brand motto Don’t Crack Under Pressure.
The action packed evening saw a host of gravity defying stunts that are an integral part of Bollywood movies. The highlight of the evening was when TAG Heuer Brand Ambassador Shah Rukh Khan took on the challenge of being in the midst of all daredevilry and be a part of the awe-inspiring stunts performed by professional stuntmen, truly living the ‘Don’t crack under pressure’ mindset.
On this occasion, TAG Heuer also unveiled the new Aquaracer 300M Automatic Chronograph. A sports watch that offers reliability, utility and ruggedness – developed to meet the extreme requirements of professional across different water sports. With its ingenious design and a 300 metres dive capacity, the Aquaracer offers a refined and sporty allure.
Brand Ambassador Shah Rukh Khan said, “When you achieve success, it’s tempting to coast along and let your guard down. The key is to keep pushing. You have to find it in yourself, and be motivated by what’s next. The only way not to crack under pressure is to find your own space and never stop trying.”
Amit Chaloo, General Manager – TAG Heuer India added, “Don’t Crack Under Pressure is not just a claim, it is a powerful mindset. Our celebration for the evening is a reiteration of this mindset. There is no better way to showcase this belief than with our brand ambassador Shah Rukh Khan who exemplifies this mindset even more.”
The ‘Don’t Crack Under Pressure’ claim enlightens the mental strength of the Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Each builds on the legend in their particular field, reinventing the rules as they go: be it Ace footballer Cristiano Ronaldo, Tennis star Maria Sharapova, electronic Music icon David Guetta, It Girl Cara Delevingne, Formula1 Mc Laren Team or Superstar Shah Rukh Khan.
About TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy.
The 2015 models reveal a new dynamic in terms of both the incredible fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Fashion&Lifestyle, Sport and Heritage&Swiss Expertise. Our ambassadors, the F1 McLaren Team, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta … they all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset.
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