TAG HEUER & STEVE NASH FOUNDATION

TAG HEUER & STEVE NASH FOUNDATION SHOWDOWN IN NYC FOR A #DONTCRACKUNDERPRESSURE THROWDOWN THAT BENEFITS CHILDREN 

NEW YORK, June 24TH, 2015 — Some of the world’s greatest NBA legends and soccer all-stars showed that they #DontCrackUnderPressure while playing in the Steve Nash Foundation Showdown, a sweet game of pick-up futbol yesterday evening at Sara D. Roosevelt Park in New York City, benefiting children everywhere. 

Sharing TAG Heuer’s DNA for overcoming obstacles and a quest for ultimate precision, eight-time NBA All-Star and a two-time recipient of the NBA Most Valuable Player Award, Steve Nash brought his passion to play in this innovative soccer match that any sports fan would appreciate. 
Featuring NBA stars and soccer pros from around the world such as Alessandro Del Piero, Luol Deng, Matthew Dellavedova, Chris Mullin and Giuseppe Rossi amongst many more, the Steve Nash Foundation Showdown is a uniquely organic charity soccer match led by Nash himself that raises funds for critical needs services for kids. 

TAG Heuer’s iconic sport watch, the Aquaracer has been awardeded to those players that embody the brands #DontCrackUnderPressure mindset : the Spirit of Showdown Award went to Alessandro del Piero, the famous former soccer player from Juventus, and the Most Valuable Player Award to John Nash, Steve Nash’s father. Steve Nash also received an Aquaracer, the perfect timepiece for a sports icon who lives a very active lifestyle. 

Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches, believes the Steve Nash Foundation and the Steve Nash Foundation Showdown epitomize the TAG Heuer brand, stating “Steve Nash is a true sports legend, and the spirit and determination that brought him that title truly exude TAG Heuer’s DNA and #DontCrackUnderPressure mentality. “