The cooperation, which will see zai’s handcrafted ski and golf products showcased in selected Bucherer stores, is to be inaugurated with the global launch of the new zai senda golf putter at the Carl F. Bucherer stand at Baselworld 2014 later this month.
The inspiration for the partnership came after a meeting on the ski slope between zai CEO Benedikt Germanier and Carl F. Bucherer CEO Sascha Moeri. An exchange of factory visits followed, leading to the discovery of a strong synchronicity between the development and manufacturing philosophies of the two brands.
Benedikt Germanier, CEO, zai AG said:
“zai and C.F. Bucherer are two authentic Swiss brands united by strong values of quality, craftsmanship and innovation. We share a passion for creating the best possible products using the finest materials, designed and manufactured one hundred percent in Switzerland.
“Through this partnership we will be able to share knowledge, resources, technology and ideas. In doing so we aim to bring greater value to our customers and stakeholders, while continuing to promote ‘Swiss-made’ as a byword for excellence in the global market.”
Sascha Moeri, CEO, Carl F. Bucherer said:
“The cooperation between zai and Carl F. Bucherer brings together two partners who share the same values and the same ideas – like independence, innovation and the art of real Swiss craftsmanship. So, this partnership is made for the future – with zai and Carl F. Bucherer going their own way and not just following trends.”
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