Miami hosts a training session with a difference for Rado Andy Murray TVC
The 30 second commercial begins airing internationally on CNN and Eurosport on 20th March and around the Sony Open Tennis in Miami, Florida for which Rado is also the Official Timekeeper.
In the film, Andy sets off on an unusual training session on his way to practice at the tennis courts. Pull-ups, boxing and a gym workout all feature in Andy’s alternative fitness programme, which also sees him test the scratch-resistance of his Rado HyperChrome Automatic Chronograph.
Rado CEO Matthias Breschan commented “Since 2012, sports fans have taken Andy to their hearts as a new tennis hero. We’re delighted that this cool Rado TVC shows Andy’s fun side as well as his dedication to his training. We are sure Andy’s fans will love it and are convinced it will continue to make Rado synonymous with tennis.”
About Rado and the Rado HyperChrome
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland in 1957, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today. With its ground-breaking monobloc high-tech ceramic case, the Rado HyperChrome is lightweight, scratch-resistant and extremely comfortable to wear – even during sport.
About Andy Murray
At just 25 years of age Andy Murray is Britain’s leading tennis player. He is also the most successful British tennis player of the Open era. He is currently ranked 3rd in the world and is the reigning Olympic singles and US Open champion. He has so far won 25 career titles, and has already reached the final of a major in 2013, finishing runner up in the Australian Open. Andy is known as one of the best returners in tennis and for being one of the most intelligent tacticians on the court.
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