Blancpain is opening a new Paris boutique at 11 Faubourg Saint-Honoré. Across 120 m² spread over two levels, the Swiss Manufacture envisions far more than a space dedicated to discovering its timepieces. Conceived like a true Parisian apartment, this new address reflects a vision of Haute Horlogerie in which mechanical precision converses with the art of hospitality.
This opening also marks a new chapter in the Paris history of Blancpain. After seven years on Faubourg Saint-Honoré and sixteen years on place Vendôme, the Manufacture now chooses to concentrate its presence in the capital at a single address, in the heart of one of the most emblematic districts of Paris.
On this page
- Forty years of an art of living signed Blancpain
- A Parisian apartment designed for watchmaking
- The Villeret Ultraplate 38 mm as an exclusive
- Faubourg Saint-Honoré as a new Paris address
- A boutique in the image of the Blancpain philosophy
- Blancpain Faubourg Saint-Honoré: the key figures
- Frequently asked questions
Forty years of an art of living signed Blancpain
For four decades, Blancpain has developed a singular vision of Haute Horlogerie. While the Manufacture is naturally associated with its calibers, its ancestral craftsmanship and its emblematic collections, it also lays claim to an approach rooted in the art of living.
Gastronomy in particular holds a central place in this world. Over the years, Blancpain has forged close ties with fine cuisine and a community that today brings together more than 100 Michelin stars. A closeness that reflects a shared pursuit of excellence, transmission and craftsmanship.
The new Faubourg Saint-Honoré boutique aims to extend this philosophy into a Parisian setting. Right at the entrance, a large table inspired by the counters of the capital’s cafés naturally invites visitors to take a seat. There, guests can explore the collections, talk with the advisors or simply take the time to soak up the atmosphere of the place.
Nearby, the watchmaker’s bench is a reminder that behind every watch lies a deeply human craft. Here, watchmaking mechanics are not confined to a display case: they become an integral part of the experience.
“This boutique says in one place what Blancpain is in one sentence: a Manufacture that believes mechanical excellence and the art of hospitality are two expressions of the same refinement. Every Blancpain boutique around the world absorbs the culture that surrounds it. In Paris, that is called the French art of living.”
Joachim Ziegler, Vice President Head of Sales, Blancpain
A Parisian apartment designed for watchmaking
The interior architecture draws on the codes of a Haussmannian apartment. Moldings, fine materials, bespoke furniture and natural light create a deliberately warm setting, far from the traditional image of a retail space.
The goal is clear: to turn time spent in the boutique into a genuine experience.
On the first floor, a bar carries on this residential atmosphere. Its pewter top subtly echoes the distinctive notches of the Fifty Fathoms bezel, one of Blancpain’s most recognizable signatures. A private lounge, enclosed by an Art déco glass roof, completes the space. Its geometric lines quietly recall the logo of the Manufacture.
This attention to detail ultimately recalls the same care found in Blancpain watches. Nothing is truly spectacular at first glance, but each element gradually reveals its function and character.
The boutique also features a strap bar devoted to the Fifty Fathoms collection. Sailcloth, NATO, rubber, metal or ceramic: the various options make it possible to change the look of the timepiece according to mood and use.
A team of six advisors assists visitors, with a watchmaker permanently present in the boutique. A way for Blancpain to bring advice, personalization and technical expertise together in a single place.
The Villeret Ultraplate 38 mm as an exclusive
To mark the opening of this new Paris address, Blancpain unveils a creation available exclusively in the boutique: the Villeret Ultraplate 38 mm.
This new interpretation of the Villeret collection adopts a stainless steel case of 38 mm, paired with an opaline dial and Roman numerals in 18 carat yellow gold. The whole favors a classic and perfectly controlled aesthetic, faithful to the spirit of the collection.
The watch is fitted with an olive green alligator nubuck strap, cut in a saddlery style and hand stitched. A combination that brings a warm note to an otherwise very understated composition.
This Villeret Ultraplate 38 mm therefore does not seek to draw every eye at once. It belongs to that category of watches whose elegance reveals itself more in proportions, materials and quality of execution than in display.
Its 38 mm diameter fully contributes to this balance. A size that lets the piece keep an assertive presence on the wrist while respecting the codes of a classic and refined watch.
Offered exclusively in Blancpain boutiques, this Parisian edition thus naturally finds its place in the new setting on Faubourg Saint-Honoré.
Faubourg Saint-Honoré as a new Paris address
With this new boutique, Blancpain does more than open a new retail space. The Manufacture once again asserts its determination to build around its watches a coherent world, in which watchmaking, hospitality, gastronomy and the art of living can come together.
After a Paris presence that began in 2003 on Faubourg Saint-Honoré, then continued from 2010 on place Vendôme, the Manufacture now returns to this emblematic address. Seven years after its previous move into the district, Blancpain writes a new chapter of its Paris history here.
The choice of 11 Faubourg Saint-Honoré is obviously no accident. In this district where luxury houses, artisans, designers and great French names all meet, Blancpain finds an environment especially suited to expressing its own craftsmanship.
The address thus becomes a showcase for the Manufacture, but also a meeting place for clients seeking a more personal relationship with watchmaking.
A boutique in the image of the Blancpain philosophy
Through this new Parisian setting, Blancpain ultimately gives a very concrete dimension to a conviction deeply rooted in its identity: a beautiful watch is never reduced to its movement alone.
It is also a story, a material, a gesture, an encounter and an environment.
The new space at 11 Faubourg Saint-Honoré conveys this philosophy with a certain clarity. Between the watchmaker’s bench, the bar inspired by the Fifty Fathoms, the Art déco lounge and the area devoted to straps, everything seems designed to let visitors discover Blancpain in a different way.
And at the heart of this new address, the Villeret Ultraplate 38 mm serves as a reminder that watchmaking elegance can also be expressed with restraint. An exclusive piece, discreet and refined, perfectly in tune with the spirit of this new Parisian setting.
Blancpain Faubourg Saint-Honoré: the key figures
Address: 11 Faubourg Saint-Honoré, 75008 Paris
Surface area: 120 m² spread over two levels
Team: 6 advisors, including 1 watchmaker
Paris presence: since 2003, with a first boutique on Faubourg Saint-Honoré, then since 2010 on place Vendôme
Art of living: 40 years of commitment and more than 100 Michelin stars
Technical specifications, Blancpain Villeret Ultraplate 38 mm
Case: stainless steel
Diameter: 38 mm
Dial: opaline
Indexes: Roman numerals in 18 carat yellow gold
Strap: olive green alligator nubuck, saddlery style, hand stitched
Availability: exclusively in Blancpain boutiques
Recommended retail price: €11,300 incl. VAT
Frequently asked questions
A new Paris address at 11 Faubourg Saint-Honoré, spread over 120 m² across two levels. Conceived like a true Parisian apartment, it brings together the discovery of timepieces, advice and the art of hospitality in a setting inspired by a Haussmannian apartment.
The Villeret Ultraplate 38 mm, available exclusively in Blancpain boutiques: a stainless steel case of 38 mm, an opaline dial, Roman numerals in 18 carat yellow gold and an olive green alligator nubuck strap in a saddlery style, hand stitched.
After seven years on Faubourg Saint-Honoré and sixteen years on place Vendôme, the Manufacture chooses to concentrate its Paris presence at a single address, in the heart of one of the most emblematic districts of the capital.
It reflects the art of living so dear to Blancpain: a large table inspired by café counters, the bench of a watchmaker present at all times, a bar whose pewter top evokes the Fifty Fathoms bezel, a private lounge enclosed by an Art déco glass roof and a strap bar dedicated to the Fifty Fathoms. There the Manufacture also extends its ties with gastronomy and more than 100 Michelin stars.
Its recommended retail price is €11,300 incl. VAT. It is offered exclusively in Blancpain boutiques, including the new setting on Faubourg Saint-Honoré.
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