Hublot takes it to another level by presenting the first ever animated movie for the MP-05 LaFerrari Sapphire
A record-breaking power reserve, a truly outstanding watch and a unique supercar – these are the stars of Digital Domain’s new blockbuster.
It’s 7.30 pm and night is falling over the City of Angels. On the roof of the Ace Museum, VIP clients are comfortably ensconced in Ferraris. They are enjoying a sneak preview of a world premiere, the first animated film from Hublot, a joint production that has been created by Digital Domain, world leaders in action movies and visual effects. On the bill is a 1200 HP hybrid supercar, the FXX K, and a superwatch with a 50-day power reserve. A world record for Hublot.
« A first among firsts. « LaFerrari » Sapphire brings together the best and most cutting-edge technology – in the construction of the watch and its movement, the FXX K supercar that provided its inspiration, and now in the digital revolution provided by the best and most famous animated film studio, Digital Domain. So I know this watch by heart, every feature, every detail, the film literally plunged me into sensations that I have never felt before. I feel as if I am this watch, this car; I am speed, technology, invention, the record! ».
Ricardo Guadalupe, CEO of Hublot
Cinema city, a perfect location for the pre-release of the “MP-05 LaFerrari movie – A tribute to the FXX K”. Hublot invites its clients to enter the heart of the Miracle Mile, watched over by the Hollywood sign, the mythical symbol that embodies the magic of the world’s movie capital. The roof of the Ace Museum with its unique, futuristic decor has been turned into a drive-in cinema where the Hublot magic can once again unfold. In spite of the very fifties feel, this evening’s feature is not a classic American movie but a real digital revolution. Hublot is presenting its first animated film. A world premiere that presents Hublot as world leaders, with special effects that are worthy of Hollywood’s top blockbusters, and starring a supercar, the Ferrari FXX K, and a superwatch, the MP-05 « LaFerrari » Sapphire. Thanks to the virtuosity of Digital Domain, its historic record (power reserve of 50 days) has now been immortalised on film. The whole FXX K environment has been reconstituted with special computer effects. All the images have been animated by a real-life driver at the steering wheel, and the technical features of the car have been configured to provide the most realistic driving experience possible. In a world of computer-generated images, the idea is to offer the public a real experience and realistic sensations. It is an audio-visual experience, as Digital Domain have created a soundtrack in Hollywood action-movie style, based on the FXX K’s engine.
This animated film has been created to tell the fabulous story of the HUB9005.H1.PN.1 movement, a classic motor and the unique design of its sapphire case. The MP-05 « LaFerrari » was inspired by the car of the same name, and its evolution – the MP-05 « LaFerrari » Sapphire – has been inspired by the FXX K supercar. A futuristic, 3D design machined from 7 blocks of sapphire, involving more than 600 hours’ work and precise 3D workmanship to produce an ultra-light 53.5 grams on the wrist. Its unique movement comprises ultra-lightweight carbon components. It has a record-breaking power reserve of 50 days, and 11 series-coupled barrels set in a spine formation that dominate the centre of the watch and keep the movement turning with its 637 components, a record number. A hypnotic movement, a truly outstanding watch. On the big screen, the MP-05 « LaFerrari » Sapphire is almost overwhelming in its visual impact.
MP-05 LaFerrari Sapphire– A tribute to the FXX K (2016)
In a high-tech laboratory, a 3D scanner appears and a countdown clock displays 50 seconds, the time the FXX K has to do a lap of the circuit, passing through a number of scanners. Another shot shows the FXX K set off at high speed towards a scanner that analyses everything about its engine. Simultaneously in the lab, the watch’s movement is taking shape. The supercar traverses the sapphire city and goes past another scanner. The watch is still being made. The car passes the final scanner, and in the lab the screens read « COMPLETE ». From a single block of sapphire, lasers carve out the case of the watch. At each stage, additional days are added to the power reserve until they reach 50. The FXX K finishes its lap and the watch is finished. A watchmaker comes forward, picks it up, the tourbillon comes to life, the power reserve is displayed. It’s a new record!
ABOUT DIGITAL DOMAIN
Founded in 1993, Digital Domain (“original Digital Domain”) delivered innovative visuals for more than 100 movies including “X-Men: Days of Future Past,” “Maleficent,” “Iron Man 3”, the “Transformers” trilogy, “TRON: Legacy” and “Titanic.” Its artists have earned multiple Academy Awards®. A creative driving force in media applications, original Digital Domain brought its artistry to thousands of commercial, video game and music video productions. The original Digital Domain also created digital humans for concert performances and co-produced the feature film “Ender’s Game”. From facilities in California and Vancouver, British Columbia, Canada, including its own state-of-the-art virtual production studio, the Digital Domain 3.0 Group (consisting of Digital Domain 3.0, Inc., Digital Domain Productions 3.0 (BC), Ltd. and Mothership Media, Inc.) enables the creation of extraordinary visual images in traditional entertainment and advertising.
Directed by: Digital Domain, Pierre Michel
Visual effects supervisor: Digital Domain, Richard Morton
Sound design: 740 Sound
Run time: 1 minute 48 seconds
RELEASE DATE – 7 September 2016
OFFICIAL RELEASE – 8 September 2016
Hublot has created a digital platform that allows the audience to play with the watch in 3D and literally enter into the heart of its construction. http://www.hublot.com/mp-05/