100th RUNNING OF INDY 500
TAG Heuer and Martin Garrix celebrate in style
As official timekeeper of the Indianapolis 500, TAG Heuer gathered VIP guests, from abroad and from the US to watch the famed 500 miles of the motor speedway and the win of rookie Alexander Rossi.
Although the motor racing fans attended the Indy 500 to see their favorite drivers compete, they were delighted with the opportunity to meet backstage with TAG Heuer ambassador Martin Garrix, who delivered an incredible performance to the sold out audience of 400,000 people. Kilian Muller, President and CEO of TAG Heuer North America presented Garrix with the TAG Heuer F1 Indy 500 Special Edition to commemorate the DJ’s performance and to celebrate the brand’s continued support of motor racing.
The TAG Heuer F1 Indy 500 Special Edition was created to commemorate the 100th running of the iconic Indy 500 motor race. The Formula One series is designed to honor TAG Heuer’s brand’s history as a luxury sport brand, melding automotive technology with Swiss chronograph mastery to create a high performance watch. The Indy 500 Special Edition features a steel fixed bezel with engraved black numerals and red printed “Indy 500”. The steel caseback also includes an “Indy 500” engraving while the dial features a printed black checkered pattern with two red strips to honor the flags that signal the winner of the race
About TAG Heuer
TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage. Its partnerships (Red Bull Racing F1 Team’ Team, German Football Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix…) and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM and actor Li Yifeng… all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset. TAG Heuer is part of the LVMH Group.