Red Bull Media House Names TAG Heuer Official Timekeeper of Red Bull TV!
Two brands, one mission: Go Further!
Global Activation to support the Swiss Watchmaker’s #DontCrackUnderPressure Campaign
TAG Heuer countdown clock on Red Bull TV ensures nobody will miss a single event by tuning in at the wrong time!
Red Bull TV today named luxury Swiss Avant-Garde watchmaker, TAG Heuer, the Official Timekeeping Partner for the platform. This announcement expands upon a winning partnership between the watchmaker and Red Bull Racing.
TAG Heuer is currently the Official Timekeeper, Official Watch, and Team Performance Partner of the winning Formula 1 team. TAG Heuer’s prestigious placement as part of the race team’s designation was a historic premiere for a watchmaking brand in the world of F1; the name of the F1 team is proudly placed across communications, rankings, TV broadcasts, and the traditional branding.
Today, the partnership goes further and takes shape in original, different and innovative ways, by expanding to Red Bull TV. The agreement includes immediate integration into original programming. Personalities featured on Red Bull TV continually innovate the possibilities of their sports and competitions often come down to the fraction of a second. Record setting is in TAG Heuer’s DNA. The company developed the first stopwatch accurate to 1/100 of a second and was the first Swiss watchmaker in space on the wrist of astronaut John Glenn.
Much of the Red Bull TV integration will support TAG Heuer’s campaign theme, “Don’t Crack Under Pressure” (#dontcrackunderpressure), where people are encouraged to push boundaries, take on challenges, and break rules.
TAG Heuer and Red Bull Media House will be collaborating on upcoming content productions. One example is an episode of the production ‘Ride to the Roots’, an emotional and compelling series featuring the highs and lows, triumphs and heartbreaks, people, places and milestones woven into in the personal histories of world class athletes. In the sponsored episode, pro surfer Leonardo Fioravanti recalls how he learned to surf in the wakeless waters of Rome, waiting on his board in the still, late night water, timing the passing of ships, waiting for a wave or two after a big tanker makes a U—turn.
TAG Heuer will also receive immediate brand exposure on Red Bull TV and related digital platforms as viewers count down to watch live coverage of Red Bull Rampage, the world’s toughest freeride mountain bike event. Some of the toughest athletes of the sport will converge in the Utah desert to compete in one of the biggest tests of skill and guts in the world. The prominent TAG Heuer countdown clock on Red Bull TV ensures nobody will miss out by tuning in at the wrong time.
Red Bull TV is a global digital entertainment destination featuring programming that is beyond the ordinary and available anytime, anywhere. Combining live events, an extensive On Demand library, and a ‘best of ‘ stream showing selected highlights that span all programming genres, including live original sports, exclusive music festivals, original series, feature length original films, documentaries and adventure, Red Bull TV offers an engaging viewing experience online at Redbull.TV, as an app, or via your Smart TV.
About TAG Heuer
TAG Heuer is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and our philosophy. TAG Heuer’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create watches with real racing spirit. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy.
With Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division at the helm, the new models – including the TAG Heuer Connected watch – reveal a new dynamic in terms of both the performance touch and a completely transformed environment: TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds Art, Lifestyle, Sport and Heritage. Its partnerships, in motor racing with the F1 Red Bull Racing Team, the F1 Grand Prix of Monaco, the Formula E FIA championship, Indianapolis Indy 500, the Pikes Peak Race, the FIM Endurance World Championship, in global football with the Premier League, the Bundesliga, the American Major Soccer League, the Chinese Football League, the National Men Australian team, the World Surf League with the Big Wave Tour, etc… and the brand ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quarterback Tom Brady, Australian actor Chris Hemsworth, DJs David Guetta & Martin Garrix,… all reflect common core values of mental strength, disruptive attitude and ambition. The brand’s motto #DontCrackUnderPressure is far more than a command – it is a mindset. TAG Heuer is part of the LVMH Group. For more information, please visit our website tagheuer.com
About Red Bull Media House
A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world – through all media channels and on all types of devices.