TAG Heuer proud to Cultivate Taiwan baseball Together with CPBL
Implementing the #Don’tCrackUnderPressure spirit
Luxury Swiss Watch brand TAG Heuer announced during a press conference in Taipei a landmark, long-term partnership agreement CPBL with the presence of symbolic infielder and outfielder, Chi-Shen Lin from Chinatrust and Guo-Hui Kao from EDA-Rhinos.
2015 has been a fantastic journey to Chi-Shen Lin and Guo-Hui Kao, and TAG Heuer shares the same values, the #Don’tCrackUnderPressure motto.
Chi-Shen Lin achieved the first 30-30 season in Taiwan baseball games; in January 2016, he signed with Chinatrust Brothers as a free agent, this is the pioneering contract in Taiwan. The powerful outfielder from EDA-Rihnos, Guo-Hui Kao, renovated the record of himself and Taiwan Baseball: 39 home run in single season, which praised as “Kao Barrier”.
CPBL supports Taiwan Baseball development
Baseball is not merely a ball game in Taiwan, it embodies the never-give-up soul inherited in Taiwan people: athletics keep practicing arduously until the moment they hear fans’ roar, and yelling with joyful tears in minds; moreover, the stimulated spectators feel the courage to break through every challenges in life.
Dynamic Chinese Professional Baseball League (CPBL) helps to develop baseball in Taiwan. From educating teenagers, casting the youths, to promoting game tickets and managing social media fan pages, CPBL holds the vocation developing baseball, anticipating the glory of Taiwan baseball in the world.
Uni-President 7-Eleven Lions, Lamigo Monkeys, Chinatrust Brothers, and EDA Rhinos are the current teams in CPBL.
#Don’tCrackUnderPressure cheers for Taiwan baseball
As a premier sports watchmaker, TAG Heuer has a long-standing connection to sports and an impressive history of creating precision chronographs with real racing spirit and a performance touch since 1860. Last year, TAG Heuer announced Giancarlo Stanton, the right fielder for Miami Marlin of MLB, as Brand’s ambassador. Today in Taïwan, TAG Heuer shows its passion toward baseball, which is the most popular ball game in the country.
This new partnership, which commences in 2016, will further establish TAG Heuer’s standing as the Timekeeper for The Famous Beautiful game in Taïwan, implementing the spirit of #Don’tCrackUnderPressure on the field with the players and with their fans.
#Don’tCrackUnderPressure – TAG Heuer and CPBL keep hitting hotlines
Keeping passion toward sports field, TAG Heuer declared a special cooperation with Red Bull Racing Formula 1 Team—the brand name will present alongside the racing team. Despite sponsoring sports events, in 2015, TAG Heuer announced new faces—Tom Brady and Giancarlo Stanton—joined the brand’s ambassadors. Stanton also wore TAG Heuer Aquaracer 300M Ceramic Bezel during press conference, showing off his bold attitude.
Aquaracer and Formula 1 – sporty edgy watches for everyone
Aquaracer are designed for urban fashion lovers. Inspired by aquatic sports, this is the series featured by 300 meters water resistance. The new design in 2016—dodecagon ceramic bezel, brings gorgeous designation. Besides, released in 1987, Formula 1 series is inspired by F1 racing. The casual design is now as well beloved by folks. With the vivid momentum design, Formula 1 echoes with club members, young fashion people, and extreme sports lovers.
About TAG Heuer
The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of luxury chronographs with an unequalled mechanical accuracy and establishing our first luxury smartwatch, the Connected Watch.
Under the impulsion of Jean-Claude Biver, CEO of the company, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently one of the world’s rare watch brands to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
Our ambassadors, the Red Bull Racing TAG Heuer team, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, and NFL’s powerhouse quarterback Tom Brady, they all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset.
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