The pre-owned watch market continues its recovery in 2026, led by Rolex, Patek Philippe and Audemars Piguet, according to Morgan Stanley.
Tudor: news, hands-on reviews and new releases
Tudor is a Swiss brand founded by Hans Wilsdorf, also the creator of Rolex, to offer rugged watches at a more accessible price. After a notable relaunch starting in 2009, it established itself with the Black Bay and the development of its own calibres. Passion Horlogere has followed Tudor news since 2009: new releases, reviews and analysis. Find our articles on the brand below.
In the space of a decade, Tudor has gone from a low key brand to an unavoidable player in the tool watch space. Here is a look back at its history and at what we cover of its news.
A chronology of ruggedness. Conceived by Hans Wilsdorf and developed from 1946, Tudor offers watches with a DNA close to Rolex but at a more accessible price, initially relying on proven movements sourced from the market. The brand equipped naval forces and built a reputation for reliable tools. After a quieter period, it carried out a strategic relaunch starting in 2009, drawing on its heritage of diving watches.
The Black Bay turning point. Launched in 2012, the Black Bay distilled the brand's vintage codes and became an international success. In 2015, Tudor took a major step by introducing its own in-house calibres, with generous power reserve and, more recently, a demanding chronometry certification. This technical upgrade reinforced its credibility.
A coherent catalogue. From the Black Bay to the more technical Pelagos, from the Ranger to the Royal, Tudor offers a clear, legible range geared towards everyday use and value for money. The brand also cultivates a sporty image through its partnerships in sailing, cycling and football.
What you will find on this page. Passion Horlogère has followed Tudor news since 2009: new releases, hands-on reviews, Black Bay editions and analysis. The articles gathered below bring together our coverage of the brand, updated as new releases appear.

