LA CARRERA PANAMERICANA
A legendary race through unique and spectacular natural scenery
More than 3.700 kilometers with an average speed of more than 180 kmph, 7 intense days and 70 crews
A unique #DontCrackUnderPressure race
Congratulations to Hilaire and Laura Damiron !
La Carrera Panamericana 2016, sponsored and officially timed by TAG Heuer, Swiss Avant-Garde watchmaker since 1860, kept all its intrigue, intensity, pressure and performance. TAG Heuer drivers – Laura and Hilaire Damiron – did a fantastic race and took the first place.
From the 13th to the 20th, 70 crews crisscrossed the country through the mountainous Mexican roads – the region of the Sierra Gorda, the State of Michoacán, the snowcapped Volcano and the Zacatecas region – offering to drivers and spectators breathtaking views.
The route is certainly a challenge for both drivers and cars and not everybody reached the final line at Durango. Whether it was the mechanic or the mental that cracked, the legendary race did not fail to maintain its reputation of being the « ultimate road race ».
The last day covered over 689 km, split between 14 extremely technical stages including 7 speed stages, out of which the famous devil backbone – ‘el Espinazo del Diablo’ – the most difficult speed section of the event. A narrow road with a long series of curves bordered by a cliff of over 700m depth on the left and the mountain on the other side. In this stage only your trust in your co-pilot and a strong concentration can get you out of there in one piece.
The competition was intense and full of suspense; during all the week the first position on the podium was a face to face between 2 amazing crews: Hilaire & Laura Damiron and Emilio Velasquez & Javier Marin.
Laura and Hilaire Damiron fought for the 1st place, they showed tenacity and endurance, and after 5 victories out of 7 they lifted the trophy of La Carrera Panamericana 2016 with the TAG Heuer Connected Watch on their wrist.
Congratulations to our friends of the brand, Hilaire and Laura Damiron, who did not crack under the pressure, who gave it all and faced the crazy challenge during 7 days. They continue to follow their dreams with determination, free spirit and passion. It is just the second professional rally for Laura and she is now a big opponent for most of the senior co-pilots of the race!
TAG Heuer created an exclusive Carrera Panamericana dial only available for the “TAG Heuer Connected” watch. The design showcases the original itinerary of the race, as well as Juan-Manuel Fangio’s car, famous car racing pilot who helped to create the legend as he participated to the race. This unique watch face is available through the TAG Heuer app on the Google Play Store.
About the TAG Heuer Connected
The TAG Heuer Connected Watch with Intel Inside and powered by Android Wear™ is a luxury watch that benefits from over 150 years of Swiss expertise, savoir-faire and heritage as cultivated by TAG Heuer. At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold. Completed by a textured black rubber strap (six other colors –red, blue, white, orange, green and yellow -are available), leather straps or titanium straps, with a deploying buckle made of titanium as well, it has all the elegance, characteristics and level of finish expected from a fine wristwatch. The watch can also be easily synced with a phone running on Android. It is charged using a contact charger. Simply place the watch on top to recharge it.
A connected watch that can also be a timeless gift? Finally anyone who purchases a TAG Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with real Swiss movement inside. At the end of the connected watch’s two-year warranty period, customers can go to the TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches.
About TAG Heuer
TAG Heuer? The Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring luxury watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unequalled mechanical accuracy.
With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the new models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
Our partnerships (f1 Red Bull Racing team, English football Premier League, German football Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix…) and our ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quaterback Tom Brady, Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM & actor Li Yifeng… they all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim – it is a mindset. TAG Heuer is part of the LVMH Group.