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Hublot: news, hands-on reviews and new releases
Hublot is a Swiss brand founded in 1980, known for its Art of Fusion concept combining unexpected materials. Relaunched in the 2000s with the Big Bang, it has become a benchmark of contemporary watchmaking and a major player in sports sponsorship. Part of the LVMH group since 2008, Hublot cultivates bold design and innovation in materials. Passion Horlogere has followed its news since 2009: new releases, reviews and collaborations. Find our articles dedicated to the brand below.
In a single generation, Hublot has established itself as one of the most recognisable brands in modern watchmaking. Here is a look back at its journey and at what we cover of its news.
A chronology of disruption. In 1980, Carlo Crocco introduced the first Hublot, whose shaped case evokes a ship's porthole and which dared to pair a gold case with a rubber strap, a bold move for the time. The turning point came in the 2000s with the arrival of Jean-Claude Biver and the launch of the Big Bang in 2005, with its sandwich construction and bold design. Success was immediate and propelled the brand into the spotlight.
The Art of Fusion. Hublot's signature lies in the pairing of materials: ceramic, carbon, titanium, scratch resistant Magic Gold, or sapphire cut from a solid block. This ongoing exploration of materials sets the brand apart and fuels highly anticipated limited series, built around the Big Bang and the more understated Classic Fusion.
A strong presence in sport. Part of LVMH since 2008, Hublot has built a visibility strategy through sponsorship, from football to timekeeping at major events. This closeness to the sporting world, combined with collaborations with artists and public figures, reinforces its contemporary image.
What you will find on this page. Passion Horlogère has followed Hublot news since 2009: new releases, hands-on reviews, limited editions and collaborations. The articles gathered below bring together our coverage of the brand, updated as new releases appear.

